The roles of executives have changed in today' s flatter organization structures Building employees' strengths has become a major role for executives. In addition, if organizations want their employees to perform more effectively, executive~ must become role models for employees. Executives need to be more aware of their behaviors and interpersonal skills and the impact they have on others. Executives bear the burden for leading organizations through transformational times. The demand for higher levels of skills and competencies is on the rise for executive~ and executive teams. The coaching process at the executive level may become the model for more effectively improving performance at all levels.